Boost Your Sales with EV Expertise

Electric vehicle (EV) demand is growing fast. Here’s your cheat sheet to stay ahead and sell smarter. 

CLOSE THE DEAL WITH UP TO
$6,000 IN EV INCENTIVES

Major state incentives are driving more Massachusetts customers to EVs. Win their business and generate new leads by enrolling your dealership in the MOR-EV program. You’ll be featured as a place where customers can apply new, used, and leased EV rebates at the point of sale.

Enroll your dealership
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EXPAND YOUR TEAM'S KNOWLEDGE

Get your team ready to answer customer questions 
and build confidence in the technology. 

EV Sales Training

Learn EV basics so you can answer any customer questions about range, safety, cost of ownership, and more. Plus, discover EV benefits and incentives that will help your team make the sale. 

ElectrifiQ courses

Their program is designed to help sales staff become EV experts and local resources for drivers.

Learn more ›

PlugStar courses

PlugStar-trained staff sell four times as many EVs as untrained staff. Take online or in-person courses at your convenience.

Plus, you’ll get priority listing on PlugStar’s dealer page to generate new leads.

Learn more ›

Customer resources

You can give customers the link to our residential EV page or charging page to explore on their own. 

EV Technician Training

Set yourself apart from your competition by offering EV servicing in your shop.

Worcester’s Automotive Career Development Center  

Independently owned repair shops can enroll in a FREE EV repair course that covers how to diagnose, service, and repair light-duty electric vehicles. 

Learn more ›

 

The Advanced Vehicle Technology Group  

Take online courses at your pace to learn the components and systems of electric and hybrid vehicles. 

Learn more ›

 

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READY TO INSTALL EV CHARGERS?

We've created a step-by-step guide on what to consider when planning your station.

See our guide

Get up to $100,000 in charging incentives

Making the leap to install EV chargers at your dealership can be costly, but incentives can help bring the cost within reach.

Explore incentives
Electric car connected to a public EV charging station in a modern urban parking area.
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THE TOP 7 EV QUESTIONS —
AND HOW TO ANSWER THEM

We asked dealerships what customers ask about most.
 Here’s how to answer with confidence.

Last updated March 2026

1. How far can EVs go between charges?

EVs average between 250-300 miles on a single charge. Since the average Massachusetts resident drives 210 miles per week, most drivers will only need to charge their EV once to cover their weekly commute. If you're getting ready for a longer drive, there are great resources like A Better Route Planner to help plan your trip and find compatible chargers along the way.

2. What kind of maintenance do EVs need?

Because EVs have fewer parts, they require significantly less maintenance than gas-powered vehicles. According to Consumer Reports, the lifetime maintenance costs of EVs are about half as much as those of gas-powered cars. The only regular maintenance you'll have to worry about is rotating your tires and filling your windshield wiper fluid. That's right: no oil changes!

3. How much does it cost to charge an EV?

The cost to charge an EV depends on whether you charge your car at home or on the go, how efficient your car model's battery is, and what kind of charger you use. However, in any of these cases, the cost to charge an EV is usually much less than the cost to fill up on gas.

To see the fuel cost of specific EV models, visit https://fueleconomy.gov/feg/savemoney.jsp

FAQs continued...

4. How long do EV batteries last?

Most manufacturers currently offer at least 8-year or 100,000-mile warranties on EV drivetrains, including battery packs, although these warranties may allow for some loss of range over time. The Department of Energy predicts today's EV batteries will last 12-15 years.

Since the average age of all passenger vehicles in the U.S. is 12.5 years old, you may never need to worry about replacing your EV's battery, even if you buy your EV used.

5. How can I charge an EV as a renter?

There are several options for renters to charge their electric vehicles:

  • Public charging: Use tools like PlugShare to find public charging stations (including free ones).
  • Workplace charging: There's a growing number of employers installing charging stations at workplaces, many funded with state and federal incentives.
  • At-home charging: More apartment buildings are adding EV charging as a perk, but renters without this option can speak to their property owner about getting the process started. See our multifamily EV charging guide for more information.

6. How reliable are EVs during the winter?

EVs are still very reliable during the winter, but their driving range is impacted. When temperatures drop, any vehicle – gas or electric – becomes less efficient. Depending on the model and conditions, some EVs can temporarily reduce range by 30-50%. You can plan accordingly by preheating your EV while it's plugged in, charging more frequently, and/or taking other measures to boost cold weather range.

For extra peace of mind, you can look for vehicles with higher clearance or all-wheel drive to help you drive with confidence during snowstorms. You can also equip any EV with snow tires, which studies show is the single most important choice you can make for safe winter driving.

Read our guide on winter EV driving to learn more.

7. What is regenerative braking?

EVs use regenerative braking, sometimes called "one-pedal driving," to add miles back to their range. Regenerative braking is when you take your foot off the accelerator and a mechanism within the car captures the energy of its own momentum to recharge its battery. Basically, your battery charges up while your car slows down.

To use regenerative braking, just ease off the accelerator when you want to slow down or stop. EVs still have a brake pedal, so you can also use that if you need extra stopping power.

We’re here to help your customers, too.

Send drivers to the EV section on our Clean Energy Lives Here website. They’ll find incentives information, FAQs, charging resources, and more.

See EV information for residents