ACTNow

The Challenge

Transportation remains Massachusetts' largest source of greenhouse gas emissions, contributing over 40% of the Commonwealth's total emissions in 2017.

Unlike other sectors that have seen significant reductions since 1990, transportation emissions have remained stubbornly high, creating a critical barrier to meeting the state's ambitious Net Zero by 2050 goals. Early clean transportation programs focused on vehicle rebates and charging infrastructure, the sector needed innovative business models, financing mechanisms, and deployment strategies to accelerate adoption across diverse communities and vehicle types. The challenge was particularly acute in environmental justice communities, where barriers to clean transportation adoption remained highest despite facing disproportionate impacts from transportation pollution.

Closed
Program Area
Clean Transportation
Program Duration

2019-2025

Total Funds Awarded
$1,400,000
Total Number of Awards
9

About the Program

The Accelerating Clean Transportation Now (ACTNow) Program launched in 2019 as MassCEC's first major initiative to pilot innovative, replicable clean transportation business and service delivery models. Rather than duplicating existing rebate programs, ACTNow focused on demonstrating scalable solutions across light-duty vehicles, medium and heavy-duty fleets, and mass transit applications. The program specifically incentivized projects benefiting environmental justice communities through reduced cost-share requirements and prioritized initiatives that could attract substantial third-party investment while producing significant carbon emission reductions at scale. With $1.4 million in funding, ACTNow supported nine demonstration projects that collectively leveraged over $2 million in external cost-share funding, creating a testing ground for approaches that would inform future state clean transportation policy.

ACTNow Impact Map

Awardees

Plug in America logo

Plug In America: Boosting EV Sales and Workforce Training

Plug In America expanded its Plugstar Training and Credentialing Program and EV Sales Platform to accelerate EV sales across the Commonwealth. PIA worked with 16 dealerships to increase EV sales, decrease the cost of EV customer acquisition, and increase customer satisfaction with the EV buying experience. Read the Final Report to learn more about how participating PlugStar-certified dealerships sold more EVs than non-certified dealerships during the pilot.

  • Awarded $200,000 to expand EV dealer training.
  • Educational organization promoting the use of plug-in vehicles.
Good2Go logo

Good2Go: Electric Carsharing Pilot in Roxbury

Good2Go – Boston based EV carsharing company launched an income-tiered electric vehicle (EV) carsharing pilot in Roxbury, an Environmental Justice Community, directly addressing transportation inequities. The program purchased four electric cars and successfully delivered crucial local benefits: improving clean transportation access, reducing the burden of private car ownership, and lowering greenhouse gas emissions in the neighborhood. Read the final report to learn more about the pilot’s successes and challenges, including vehicle cost and revenue, team structure, and carshare insurance.

  • $200,000 was awarded to pilot this equity-focused electric carsharing program in Metro Boston.
  • The project successfully delivered cleaner transportation options and reduced the reliance on expensive car ownership for residents in Roxbury.
Zoo New England logo

Zoo New England: Free Hybrid Shuttle Service

Zoo New England - (ZNE) received $175,000 to introduce a clean transportation solution connecting the community to the Franklin Park Zoo. ZNE used the funds to procure and convert a new vehicle into a hybrid electric shuttle bus. This free, round-trip shuttle provides community members living in the area with a vital "first-mile/last-mile" solution from the Forest Hills MBTA station. This project offered a public benefit by improving transportation access for residents and reducing local emissions.
  • $175,000 was awarded to procure and convert a hybrid electric shuttle bus.
  • The free shuttle service addressed a critical community transportation need by providing "first-mile/last-mile" access from the Forest Hills MBTA station while reducing emissions.
Enel X logo

Enel X & MBTA: Optimizing Electric Bus Fleets

Enel X partnered with the MBTA to pilot a crucial electrification planning tool on 120 buses in Quincy. This investment directly attacks major obstacles to cleaning up public transit by using specialized software to cut planning costs and lower operational expenses. The result is a system that significantly reduces the MBTA’s overall costs and greenhouse gas emissions, creating a scalable blueprint for transit agencies across the Commonwealth.

  • $200,000 was awarded to Enel X North America to pilot a fleet electrification planning tool in partnership with the MBTA.
  • The project successfully demonstrated a software platform that reduces public fleet planning costs and lowers the MBTA’s total costs of ownership and greenhouse gas emissions.
Enel X logo

Enel School Bus: Lowering the Cost of Clean Student Transportation

Enel X secured $200,000 for Cohasset Public Schools to deploy a pioneering vehicle-to-grid project using two electric school buses. This demonstration directly addresses the major financial barrier—the high upfront cost of converting diesel fleets—by proving a new financing model. This initiative helps the community modernize its infrastructure and transition to cleaner, safer transportation for local students.

  • $200,000 was awarded to Cohasset Public Schools to deploy a vehicle-to-grid demonstration project with two electric school buses.
  • The core goal was overcoming the high initial cost of electric school buses by testing Enel X’s innovative financing model.
PowerOptions logo

PowerOptions: Retrofitting Arlington School Buses

PowerOptions secured $200,000 for Arlington Public Schools to demonstrate how to convert a diesel school bus to electric. This pioneering retrofit project, completed in partnership with AMPLY Power, successfully tested a financial leasing model that lowers the high initial cost of electric buses and managed charging services. This proven, replicable model offers a direct pathway for modernizing and cleaning up student transportation across the state.

  • $200,000 was awarded to deploy this critical electric retrofit demonstration project for Arlington Public Schools.
  • The project used a financial leasing model to electrify an existing diesel bus, creating a scalable blueprint for other members to transition to cleaner transportation.
Highland Electric logo

Highland Electric and Beverly Public Schools: Affordable Electric Buses

Highland Electric received $176,045 for a pioneering electric school bus project in Beverly. This initiative, partnering with the school district, tested a third-party ownership model to overcome the high upfront costs of clean transportation. The goal was to prove a regional model for group purchasing, creating a scalable path for wider adoption of electric buses.

  • $176,045 was awarded to demonstrate a 3rd party school bus electrification model with Beverly Public Schools.
  • The project successfully tested a way to reduce high initial costs for school districts and explore a viable regional model for group procurement of electric buses.

Key Program Achievements

Vehicle Deployment & Operations

  • Electric School Bus Fleet - Deployed 5 electric school buses through 3 pioneering initiatives featuring innovative third-party ownership models and vehicle-to-grid demonstrations.
  • Light-Duty Electric Vehicles - Deployed 4 light-duty EVs across various demonstration projects.
  • Electric Shuttle Service - Operated hybrid electric shuttle providing free transportation from Forest Hills MBTA station to Franklin Park Zoo, transporting over 700 passengers.
  • EV Carsharing Demonstration - Piloted app-based carpooling service in the Boston metro area to reduce single-occupancy vehicle trips.

Training & Education

  • Vehicle Dealership Certification - Trained and certified 30 Massachusetts car dealerships in EV vehicle sales, implementing comprehensive training and credentialing programs to accelerate EV adoption.

Technology & Planning Tools

  • MBTA Fleet Planning Tool - Developed comprehensive fleet electrification planning platform through deployment of 120 electric buses in Quincy.

Community Impact

  • Environmental Justice Focus - Delivered clean transportation benefits to 6 environmental justice communities, reducing barriers to clean transportation access in underserved areas.

Financial Impact & Leverage

  • Leveraged Investment - Attracted over $2 million in external cost-share funding, demonstrating market viability of innovative financing models.

Program Legacy

  • Clean Transportation Pipeline - Informed development of MassCEC's ACT4All and Electric School Bus programs, creating a sustainable pipeline of clean transportation innovation.

ACTNow in the News

  • Baker-Polito Administration Announces $1.4 Million in Funding For Clean Transportation Projects

    The Baker-Polito Administration today announced $1.4 million in funding to support nine clean transportation demonstration projects. The funding, which comes from the Massachusetts Clean Energy Center’s (MassCEC) Accelerating Clean Transportation Now (ACTNow) program, will support clean transportation initiatives that help reduce the cost and advance the market for low carbon transportation technologies across the Commonwealth.
  • Wednesday July 12, 2023 | Franklin Park Zoo debuts electric shuttle

    Zoo New England is excited to announce a brand-new, complimentary, electric shuttle bus to connect guests to Franklin Park Zoo. The weekend shuttle is running now and offers free roundtrip service from Forest Hills MBTA station to the Giraffe Entrance at Franklin Park Zoo.