HeatSmart Mass Residential: Program Background

Program Background


The next round of HeatSmart has launched!  The deadline for towns and cities to apply to HeatSmart 2019 is 11:59 p.m. Sept. 16.


The HeatSmart Massachusetts Program is a partnership between MassCEC and Massachusetts Department of Energy Resources (DOER).

How it works

HeatSmart Mass is a community-based outreach and education program that will encourage the adoption of clean heating and cooling technologies including air-source heat pumps, ground-source heat pumps, modern wood heating, and solar hot water. The Program aims to help 1) drive down the installation cost and 2) increase deployment of residential and small-scale commercial clean heating and cooling installations through a group purchasing model. HeatSmart Mass, now launching its second year of campaigns, is modeled on the highly successful Solarize Massachusetts program, which is now in its eighth year and has served 64 communities and resulted in over 3,300 contracts and 22.3 megawatts of solar photovoltaic projects.

Each participating community competitively selects designated installer(s) to offer one or more of the clean heating and cooling technologies to interested residents.

HeatSmart Mass Community Marketing Proposals

Developing a marketing proposal prior to the launch of a community group purchasing campaign can provide a useful roadmap for communities, and may benefit program results. In addition to reviewing the HeatSmart Mass Pilot Communities marketing proposals, it may be helpful to refer to the marketing plans for the communities that have done Solarize Mass campaign. All community marketing plans and other resources are available under “Program Background” on the Solarize Mass webpage.

Active HeatSmart Pilot Communities:

Bolton and Harvard

Carlisle, Concord, Lincoln

Great Barrington



Background on the Solarize Mass Model

The links below provide information on the Solarize Mass model, results, and resources.