HeatSmart Mass Residential: Program Background

Program Background

The 2019 round of HeatSmart has launched!  If your community is interested in participating in the 2020 round, check back for updates on the timeline!

For more information please contact us at HeatSmartMass@masscec.com


The HeatSmart Massachusetts Program is a partnership between MassCEC and Massachusetts Department of Energy Resources (DOER).

How it works

HeatSmart Mass is a community-based outreach and education program that will encourage the adoption of clean heating and cooling technologies including air-source heat pumps, ground-source heat pumps, modern wood heating, and solar hot water. The Program aims to help 1) drive down the installation cost and 2) increase deployment of residential and small-scale commercial clean heating and cooling installations through a group purchasing model. HeatSmart Mass, now launching its second year of campaigns, is modeled on the highly successful Solarize Massachusetts program, which is now in its ninth year. To date, over 3,400 residents and business owners in 69 communities signed contracts, resulting in over 22.3 megawatts of contracted solar photovoltaic capacity.

Each participating community competitively selects designated installer(s) to offer one or more of the clean heating and cooling technologies to interested residents.

How Do I Apply?

Interested communities are encouraged to review materials from the recently launched 2019 round, prior to applying to future rounds. 2019 HeatSmart materials and other resources are listed below. Please note these materials are for reference only.

  • 2019 Solicitation and Application Materials
  • Marketing and Outreach Proposals from previously selected Communities, which can be found on the Program Background Tab
  • FAQ Document
  • HeatSmart One-Page Handout - interested communities and partners can download, print, and distribute this hand out to prepare for the next round of HeatSmart
  • MassCEC hosted a webinar to provide an overview of each of the technologies and answer questions on August 1, 2018. A recording of the webinar can be viewed here.


Installers interested in applying to participate in the HeatSmart Mass program should visit the Installer Resources page


HeatSmart Mass Community Marketing Proposals

Developing a marketing proposal prior to the launch of a community group purchasing campaign can provide a useful roadmap for communities and may benefit program results. It may be helpful to refer to the marketing plans for the communities that participated in the HeatSmart Pilot or are currently participating in the 2019 round. All community marketing plans and other resources are available below.

HeatSmart Mass Community Marketing Proposals & Technologies (2018-2019)
2019 (Active Round)


  • Air-source heat pumps, ground-source heat pumps, modern wood heating, and solar hot water


  • Air-source heat pumps


  • Air-source heat pumps, and ground-source heat pumps


  • Air-source heat pumps, ground-source heat pumps, modern wood heating, and solar hot water


  • Air-source heat pumps, and ground-source heat pumps


  • Air-source heat pumps, ground-source heat pumps, modern wood heating

Great Barrington

  • Air-source heat pumps

Nantucket (still currently active)

  • Air-source heat pumps (proposal only), and solar hot water


For more information on the currently active communities, please visit the HeatSmart Mass Program Page

Background on the Solarize Mass Model:

The links below provide information on the Solarize Mass model, results, and resources.