HeatSmart Mass: Program Background

Program Background

The HeatSmart Massachusetts Program Pilot is a partnership between MassCEC and Massachusetts Department of Energy Resources (DOER).

How it works

HeatSmart Mass is a community-based outreach and education program that will encourage clean heating and cooling technologies that include air-source heat pumps, ground-source heat pumps, central biomass heating, and solar hot water. The Program aims to help 1) drive down the installation cost and 2) increase deployment of residential and small-scale commercial clean heating and cooling installations through a group purchasing model. HeatSmart Mass is modeled on the highly successful Solarize Massachusetts program, which is now in its seventh year and has served 63 communities and resulted in over 3,200 contracts and 21.6 megawatts of solar photovoltaic projects.

Each participating community competitively selects designated installer(s) to offer one or more of the clean heating and cooling technologies to interested residents.

HeatSmart Mass Community Marketing Proposals

Developing a marketing proposal prior to the launch of a community group purchasing campaign can provide a useful roadmap for communities, and may benefit program results. For the pilot HeatSmart Mass communities, it may be helpful to refer to the marketing plans for the communities that have done Solarize Mass campaign. All of these marketing plans and other resources are available under “Program Background” on the Solarize Mass webpage.

As communities move forward with HeatSmart Mass campaigns, their community marketing proposals will be provided below to assist future communities and other interested parties in considering different strategies for implementing a HeatSmart Mass or similar group purchasing campaign.

Background on the Solarize Model

The links below provide information on the Solarize Mass Model, results, and resources.