HeatSmart Massachusetts (HeatSmart Mass) seeks to increase the adoption of small-scale clean heating and cooling technologies in participating communities through a competitive solicitation process that aggregates homeowner buying power to lower installation prices for participants.

The HeatSmart Mass Program Pilot is currently accepting applications from interested towns and cities.  See the “How Do I Apply?” tab for more information.

All towns and cities in Massachusetts are eligible to apply.

Individuals interested in participating in the program must own property located in a community that is running an active HeatSmart Mass program.

Communities with High Cost Heating Fuels

While all towns and cities in Massachusetts are eligible to apply, households with high cost heating fuels (oil, electric resistance, and propane) will see the highest cost savings for switching to clean heating and cooling. Review this map to see the number of households in your community that heat with high cost heating fuels.


MassCEC and DOER are currently accepting community proposals for the HeatSmart Mass program, with a goal of selecting up to 4 communities or groups of communities. Each community will select one or more of the clean heating and cooling technologies to promote as part of HeatSmart Mass.

Interested communities should review the community request for proposals, and submit a completed application to HeatSmartMass@MassCEC.com. Communities with a clear and comprehensive outreach plan, a committed volunteer team, an engaged municipality and residents interested in participating are encouraged to submit proposals. 

Please submit all questions to the HeatSmart Massachusetts Team, at HeatSmartMass@masscec.com no later than 11:59PM on August 30, 2017. “HeatSmart Massachusetts Pilot RFP – Community Question” must appear in the email subject line. Responses to submitted questions, and other frequently asked questions, will be posted by September 6, 2017 at 5:00PM on MassCEC’s website.

MassCEC hosted a webinar to provide an overview of each of the technologies and answer questions on August 7, 2017 from 3:30 to 5:00PM. A recording of the webinar will subsequently be posted on this webpage. View the webinar or the slides.

Responses to this RFP must be received by MassCEC no later than 11:59pm on September 15, 2017. Only complete, timely responses will be considered. Responses to this RFP must be submitted electronically to HeatSmartMass@MassCEC.com. “HeatSmart Massachusetts Pilot RFP –Community Proposal” must appear in the email subject line.

The Installer RFP will be posted after the pilot Communities are selected. Installers interested in applying to participate in the HeatSmart Mass program should review RFP for details once it becomes available and visit the Installer Resources Page.

The HeatSmart Massachusetts Program Pilot is a partnership between MassCEC and Massachusetts Department of Energy Resources (DOER).

How it works

HeatSmart Mass is a community-based outreach and education program that will encourage clean heating and cooling technologies that include air-source heat pumps, ground-source heat pumps, central biomass heating, and solar hot water. The Program aims to help 1) drive down the installation cost and 2) increase deployment of residential and small-scale commercial clean heating and cooling installations through a group purchasing model. HeatSmart Mass is modeled on the highly successful Solarize Massachusetts program, which is now in its seventh year and has served 58 communities and resulted in over 3,400 contracts and 20.6 megawatts of solar photovoltaic projects.

Each participating community competitively selects designated installer(s) to offer one or more of the clean heating and cooling technologies to interested residents.

Communities interested in participating can learn more here.

HeatSmart Mass Community Marketing Proposals

Developing a marketing proposal prior to the launch of a community group purchasing campaign can provide a useful roadmap for communities, and may benefit program results. For the pilot HeatSmart Mass communities, it may be helpful to refer to the marketing plans for the communities that have done Solarize Mass campaign. All of these marketing plans and other resources are available under “Program Background” on the Solarize Mass webpage.

As communities move forward with HeatSmart Mass campaigns, their community marketing proposals will be provided below to assist future communities and other interested parties in considering different strategies for implementing a HeatSmart Mass or similar group purchasing campaign.

Background on the Solarize Model

The links below provide information on the Solarize Mass Model, results, and resources.